The final poster has the complete artwork with the coffee colour scheme and the redesigned logo to fit the theme. At this point I still felt like it was incomplete and decided to add a slogan using the CPB Script 2 font given to me in the branding guidelines, reading “Bringing your coffee shop home”. I used this for the slogan because the target audience has grown up with coffee shop culture so I think the phrase would really hit home to them. I then later decided to also give the whole image that canvas paper texture to really enhance the feel and the concept of an image painted with pure coffee.
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