Packaging re-design

I didn’t want to change too much of the original packaging design so I decided to keep all of the layout the same but redesign it stylisticly to see how the coffee painting style could apply to the logo and branding as well as the rest of the packaging style. I swapped the silver background for a light brown wash of brush strokes and faint splatters of dark brown and orangey brown hues. I’ve given the logo the matching colour scheme to the poster and given the shapes a stylistic brush stroke around the edges as well as textured the blocks of colours with coffee stain brushes in photoshop. I also swapped out the cup on the back of the packaging with the mug that is held by the figure in my poster so that there is a continuous style and connection between the two. Using photoshop I also edited the front of the package onto a tin to get and idea of how the design would look on packaging and containers and if it would appeal or stand out in stores.