Modern Nescafé Posters & Adverts

I came across these very nice paris themed adverts promoting Nescafé Dolce Gusto. The art style for these are hand drawn and hand painted and feels as if the coffee was made for creative people. This gives me an idea for my own posters as I could use a slogan or particular imagery in each of the posters to reach out to a specific career path, i'll explain this further later. I like the idea of the graphic of the pen at the end of the typography as if someone wrote it by hand onto the paper, I want to use this similar idea for one of my posters but with a paintbrush and making the colours and style resemble as if it was painted with coffee. The posters have a canvas like texture to them making it feel more relevant to the arty theme. The coffee is seen from a bird's eye view and the logo is placed within the cup. There are elements within the posters which relate to paris and art such as the eiffel tower and the paint palette and the girl's sailor style dress.

I really like the look and feel of this one as it looks magical with it's swirly font and as if that tea cup with the golden contents spilling out is like a pot of gold. The emphasis on a sweeter coffee is made with the imagery as the cup itself is a milky brown colour and matte in texture making it look as if the cup is made out of chocolate itself and then over flowing with a golden, gooey, caramel over the sides and collecting at the bottom of the cup. The colour scheme is brown yellow and white and the font style is an elongated and curly script. The background is a gradient and starts with a dark brown at the edges and get lighter as it goes towards the centre behind the cup. The logo is placed at the top right corner of the poster whilst everything else is lined up in the centre of the page. This poster isn't over decorative as it's focal point is the text and the product so they've avoiding putting in any distracting elements.

In this advert they emphasise coffee as being a quick pick me up and that it fits into people's busy schedules. This is exaggerated by the slogan "Don't waste any second" and the face that that coffee steam forms the shape of an alarm clock. It's also emphasised by the fact that the product is tucked away and the bottom right corner of the poster and even cut off by the edges of the canvas, because they want to draw your attention more towards the time factor. The background uses a subtle gradient from sandy colour to a tan colour. I'm not keen on the font face as with coffee adverts including ones for nescafe i've always seen a more decorative or stylistic script font being used, which I think just works because the shape matches well with that of the steam that comes from coffee.

This is another poster consisting purely of typography though unlike the poster in one of my previous posts the words form the shape of the much as whole words and without being cut off at the edge of the cup. Instead the words have been warped, flipped and rotated to fit into the shape as a whole word rather than the shape being cut out of a wall of text. As usual the colour scheme consists of brown, beige and creme. The logo, mug and slogan are all centred leaving breathing space between the content and the edges of the poster. They are emphasising high quality coffee at home with the slogan "Enjoy quality moment in every day life".