Other Vintage Coffee Ads

Here are some other vintage coffee adverts I have found. These two posters somewhat remind me of propaganda posters with their humorous slogans. The colour scheme is minimal using only red, creme and black and the way the figures are illustrated is at the same angle showing only the face and a hand holding a cup of coffee. I think the black lines coming outwards from the figures emphasis alertness and how the coffee is keeping them awake, the slogan on the left poster emphasises this further by stating "You can sleep when you're dead!". The slogan on the right poster also emphasises alertness as it indicates the drinker is shaking from excitement, both figures also are drawn with their eyes wide open and smiles on their faces to show how animated they are.

This is another series of two vintage posters advertising Sanka Coffee. By doing a poster each for a female and a male consumer much like the previous two they are trying to appeal to both genders to drink the coffee. In these posters rather than the figures looking as if they've drunk the coffee they illustrated them to have smiles on their faces with their eyes close and hovering over the giant cups of coffee to look as if they are enjoying the smell of it. This imagery with the text underneath it is trying to sell the product with the point that it has a nice aroma which can be overwhelming with happiness. I think the reason why they have illustrated the cups to be bigger than the people is to help emphasis the slogan 'Indulge yourself...' almost as if it's telling you to literally swim in the coffee.

This is some vintage artwork I found of Americana coffee which depicts two cups of americana but at different perspectives, one is at a forward might height view and the other cup is place on top in bird's eye view with a spoon resting over it. I'm not sure what this is supposed to suggest or why they have done it this way but I find it unique. The background is made up of triangular and rectangular shapes in colours of grey, red, dark brown and yellow with some shades of orange/brown. The over all texture of the painting is grainy as if it was illustrated with a spray pen, making the shading soft and diffused.

This artwork has a very victorian theme to it and depicts two women in white frilly clothing enjoying coffee together at a cafe. The style of the image feels collage like to me as some imagery looks as if it was pasted on like the random square images of latte at the bottom corners of the image which overlap the women. The women themselves also look as if they were cut out of a magazine and pasted over the collaged background of random images of coffee and typography. A common colour theme I keep seeing within this piece is orange, beige/yellow and dark red.