Vintage Nescafé Adverts

I went to look at some vintage Nescafé posters to see how they promoted their brand back in the day and what the art style that was used was like as my target audience would feel familiar with that kind of style of marketing from growing up with coffee shop culture. 

This poster has a hand drawn art style and the texture of the whole image makes it look vintage as it looks dated and slightly worn or as if it's lost colour over time, giving it a muted brown colour scheme. The texture looks like the image was painted on canvas paper or fabric which gives it that home made feel and personal touch. The image itself is of a tea cup full of dark coffee being held by what looks like a male's hand which fades into the dark brown colour of the background at the bottom of the palm. I have also noticed that the steam coming from the cup forms the shape of what looks like a person's nose, thought I'm not sure if this was done intentionally or not but I think the shape is too distinct to be drawn by accident. The typeface of the logo is quite bold and doesn't have much decorative style to it and the accent of the 'e' is not very noticeable as it just blend in with the letter, the font style is very different to the Nescafé logo today.

Here is another Nescafé advert from the same kind of time period. I can tell this from the logo being the same style just in a different colour and also because the art style is very similar to the first one with it's hand painted style and outdated theme. The colour scheme of this in comparison to the first poster is less dark and uses a vibrant orange for the cup and saucer and a golden, yellow colour for the handle and the rim. The coffee also looks more black than brown and the background is a soft light yellow colour. The details in this poster's art is more intricate with the bubbles sitting on top of the coffee and the steam taking a more realistic shape, as well as the colour and shape of the water being pored from the kettle. I like how the water is supposed to be transparent yet the way the outline has been drawn so let's you see it and it looks realistic. I think the background and logo colours mirror each other between the posters as previous the background was brown and the logo was yellow and in this poster the logo is brown and the background is yellow. This gives a consistent theme between the two posters.

This poster follow a different colour scheme using a dark blue for the background and barely any brown hues at all. They have also shown the face of the person drinking the coffee in the illustration and she appears to be classy looking woman in her late 20's - early 30's. Similar to the first poster her and face fades into the colour of the background at the wrist and the neck. The backdrop is of a starry night sky, I assume they did this to advertise the coffee as being able to keep one awake for longer hours. The logo is the same font with a creamy beige kind of colour and there is also some sort of slogan or text in white, curly and stylised writing in french. I think the composition or layout is a little off as the french text is too close to the edge of the poster and to her hair and usually I prefer to have a bit of breathing space between the content and the edges of the canvas when it comes to posters. Contradictory to what I mentioned about promoting the coffee as a 'stay awake' drink I just noticed under the logo it says Decaf, there fore it's actually representing the coffee as having no caffeine in it therefor it's okay to drink it at night since it won't keep you awake.

This one goes back to the rich brown colour scheme using it as the background as well as the coffee colour. To ensure the the objects don't get lost within the image and the colour don't blend in with each other they have used a bright yellow colour for the mug to distinguish the coffee from the beans. I like how they have used a coffee beans texture to fill the background as it gives off the image of something that's fresh, organic and carefully prepared. There is a slogan at the bottom in french with a script kind of typeface which suits the language that it's in as it looks classy and fancy. I don't think the pastel green colour of the slogan works though as there is no green anywhere else in the image and it just would make more sense and be more appealing to the idea to make it the same colour as the logo. The font of the logo has slightly changed in comparison to the first 2 posters, the line that extends over the top from the N stops at the end of the F and the accent on the É has been moved up slightly so that it is clearly visible now and doesn't blend in with the letter itself.