Rough sketches

         

These are my first two rough sketches for my initial Ideas. For the first one I was intending to combine coffee painting style with water colour by doing the desk and the items on the desk in a colourful water colour style and then the canvas that is on the table was going to have a coffee style painting on it with a hand holding a paint brush trailing off the canvas. In the end I decided to scrap this idea as I decided to stick to just water colour style and I also wasn't sure how to relate the idea of a coffee painting to the product or how it related to the product being high quality and instant. The second one was going to be fully water colour but I also decided to scrap it because the design is too generic and stereotypical for coffee adverts and posters. The theme is also quite girly and more appealing to women which I don't want to do as the target audience is of both genders.

     

Here I did some extra rough poster designs this time appealing more towards men as my previous two posters were too girly. I'm likely going to be using the one on the left with just the mug and the suit, I may add in just the bottom half of the face up to the mouth and then if I have time for a second poster i'll re-sketch a female version of the same concept and perspective of just showing the torso, hands, chin, lips and a mug. The poster on the right is associated with the whole concept of time as indicated by the clock in the background and the person struggling to wake up in the morning with out his quick fix of coffee. I made the figure look tired and like he just got out of bed because it shows that the coffee is quick and easy to make and and doesn't take much time out of his routine to get ready for work.

This sketch shows a business man on the train on his way to work enjoying his coffee from a thermo container. I decided to make travel and business the theme of this one because my idea behind it was that even though he is possibly in a rush and on his way to work the coffee was still convenient and quick enough for him to enjoy on his train journey though he might not have had the time to drink it at home.