What to include in my Pitch

Research
-Content > category + angle
-Technical
-Visual

Design
-Wire frames > sketch of layout
-Colour scheme
-Typography
- Logo + header designs
-Style tiles
-Navigation structure > flow diagrams
-Mockups of pages at different break points + for iBooks author
-Story Boards

What the client needs to know
- Layout, navigation
-Content + themes
- An explanation of differences between designing for the web + iPad