Penguin Book Cover Design - The Brief

Design a Penguin Adult or Puffin children's book cover following The Penguin Design Award competition brief. Adapt the design into an A2 poster, advertising the re-launch of the book.

Adult's book: The Big Sleep

Audience: all readers both familiar and unfamiliar with the text, male and female.

Message: there are many layers and themes within the book. Read it and discover what the book means to you. 

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

Children's book: The Wind in the Willows.
First published in 1908, and inhabited by anthropomorphic creatures with quintessential English charm, The Wind in the Willows possesses a wonderful fascination for children of all ages. Reinvent this classic for a new generation of readers, encouraging children (and adults) to revisit it time and time again, and ensuring that it remains an integral part of childhood.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to the broadest possible audience for the book
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against
• be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops such as Waterstones

Design a striking book cover that is well executed, has an imaginative concept, strong use of typography and clearly places the book for its market.
The front cover needs to be effective on it's own and be eye-catching so that it stands out in a crowded book shop as well as on screen for online retailers such as Amazon.