Devise and design an app for both iPad and iPhone which promotes a brand of alcoholic beverage of my choice. The app should be useful, informative or entertaining and related to my chosen brand. Develop a 15 second animation/motion graphics sequence which is a teaser or a promo for the app, to draw in users.
Look into alcoholic brands and advertising, undertake broader visual research which enables me to design a graphic style for use in my animation and app with a cultural focus and set of values suitable to my brand. Create interesting and imaginative visual to bring the brand identity to life. Choose a piece of music to work with for the animation sequence which corresponds to the visual theme, produce story boards and an animatic, use After Effects to produce the finished product.
Research a range of apps for iPad and iPhone as well as interface/interactive design for iPad and iPhone (including usability and gestures). produce a planning schedule for the design (including flow diagrams/ wireframes/ mock-ups). undertake technical research related to design for iPad and iPhone (including resolution/pixel dimensions issues).
Final outcome is an animated demonstration for my app (animatic) which i should pitch to my client, the animated demonstration should have the app mocked-up into an iPad and iPhone graphic shell. Crit work on Monday 9th December.
Justify my design ideas with storyboards, animatic, mock-ups of art works and app interface and content. pitch this on Monday 25th November.
What I need to Submit
- Pitch presentation of design ideas
- .mov of animated teaser/promo
- .mov of 'dynamic visualisation' of the app shown in a graphic of iPad and iPhone
- Blog of research and development
- sketchbook of design development
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